Is engagement in social media a prerequisite to writing a book on social media that’s to be taken seriously?
That had me thinking and led me to the observation that the social web makes the answer largely based on our online writing (blog), all-around connectivity within the social community and for good or bad, popularity (call it influence, if you’d like).
There are a lot of factors that play into Marc’s question, one of which he asked – is success based on social observation or social experience? I started chewing on that on a broader basis, as I feel there’s a misconception with those who have visible experience and activity online vs. those who may not have as large a footprint but work more so behind the scenes.
The Unsung Heroes
I get it. The relationships we build and content we produce online provides us with unique experiences and an immense amount of opportunity in this space. Trust me, I know firsthand. But there are individuals who may not have strong influence/visibility in the public social eye because they don’t tweet or blog as often, or attend many of the conferences that we all go to on the regular.
But these folks are in the background – busting away at their craft, understanding the ins and outs of the business, and putting to action their knowledge of social & the former and doing great things for their company or client. Are they deemed as ‘prolific’ in the social space? Maybe not. But I’ve worked with numerous leaders and peers who fit this mold and have my respect and sign-off on what they would bring to social, a business, a book deal, etc.
Is That Enough?
On the flip side, I understand the nature of the space and what/how people get recognized for their work – but I also feel that there needs to be a shift. Do we ‘over-vet’, as Marc would say, those who are visible to the masses to the point that others are overlooked? Is it to the fault of those who have chosen to focus their work in a different manner vs. those who have chosen to communicate, create and develop their footprint in the more public social arena?
There’s a lot to be said for both sides of the table and I don’t necessarily have the answer, but let’s hear your stance on this.
Do the unsung heroes deserve more recognition or is it up to them to create it?