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	<title>Comments on: The Forgotten One &#8211; Trust</title>
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	<link>http://www.sonnygill.com/the-forgotten-one-trust</link>
	<description>Shining Light on Social Media</description>
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		<title>By: Beth Harte</title>
		<link>http://www.sonnygill.com/the-forgotten-one-trust#comment-1100</link>
		<dc:creator>Beth Harte</dc:creator>
		<pubDate>Fri, 16 Jan 2009 00:54:25 +0000</pubDate>
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		<description>&quot;The people you spend your hard-earned time and effort with, the ones that you’ve learned from &amp; vice versa and the ones who believe in you and what you bring to the table.&quot;

Amen Sonny! 

I find it interesting that the phishing scam used people&#039;s own narcissism against them. Someone out there is paying attention to what&#039;s going on... Glad not too many people got caught up in it.</description>
		<content:encoded><![CDATA[<p>&#8220;The people you spend your hard-earned time and effort with, the ones that you’ve learned from &amp; vice versa and the ones who believe in you and what you bring to the table.&#8221;</p>
<p>Amen Sonny! </p>
<p>I find it interesting that the phishing scam used people&#8217;s own narcissism against them. Someone out there is paying attention to what&#8217;s going on&#8230; Glad not too many people got caught up in it.</p>
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		<title>By: Ann Handley</title>
		<link>http://www.sonnygill.com/the-forgotten-one-trust#comment-1076</link>
		<dc:creator>Ann Handley</dc:creator>
		<pubDate>Sun, 11 Jan 2009 17:37:33 +0000</pubDate>
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		<description>&quot;The same accounts we go crazy over if we can’t log-in for a day - imagine losing it completely?&quot;

That line just made me go a little cold with fear....

But I agree.. I think 2009 will weed out the doers from the talkers, focusing on looking through the cool to the results, and all that...</description>
		<content:encoded><![CDATA[<p>&#8220;The same accounts we go crazy over if we can’t log-in for a day &#8211; imagine losing it completely?&#8221;</p>
<p>That line just made me go a little cold with fear&#8230;.</p>
<p>But I agree.. I think 2009 will weed out the doers from the talkers, focusing on looking through the cool to the results, and all that&#8230;</p>
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		<title>By: ilinap</title>
		<link>http://www.sonnygill.com/the-forgotten-one-trust#comment-1056</link>
		<dc:creator>ilinap</dc:creator>
		<pubDate>Fri, 09 Jan 2009 18:41:34 +0000</pubDate>
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		<description>The other thing people and companies forget about is the message. So much focus is on technology and tools while people disregard content and messaging...in essence the brand at stake. Trust and branding go hand in hand as far as I&#039;m concerned. And we&#039;re all our own brands in this social media world. 

@ilinap</description>
		<content:encoded><![CDATA[<p>The other thing people and companies forget about is the message. So much focus is on technology and tools while people disregard content and messaging&#8230;in essence the brand at stake. Trust and branding go hand in hand as far as I&#8217;m concerned. And we&#8217;re all our own brands in this social media world. </p>
<p>@ilinap</p>
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		<title>By: Rob Williams</title>
		<link>http://www.sonnygill.com/the-forgotten-one-trust#comment-1055</link>
		<dc:creator>Rob Williams</dc:creator>
		<pubDate>Fri, 09 Jan 2009 18:36:26 +0000</pubDate>
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		<description>good review from the previous weeks and reminder of using 3rd-party apps, especially with Twitter (and any other open API for that matter)</description>
		<content:encoded><![CDATA[<p>good review from the previous weeks and reminder of using 3rd-party apps, especially with Twitter (and any other open API for that matter)</p>
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