Comments on: social media – the red light district?

By: Mad-About-You Monday: Social Media for Business « Overcommunicated

Mad-About-You Monday: Social Media for Business « Overcommunicated — Tue, 30 Jun 2009 00:34:53 +0000

[...] right in the middle of the conversation. Still, he’s got some good things to say, like how social media isn’t a cheap date and how we need to read and understand before we comment. And, don’t forget Community Chat! [...]

By: pilar

pilar — Thu, 26 Mar 2009 10:45:40 +0000

loving the analogy! i sometimes wonder whether we should still be talking about ‘social media’ as a separate discipline, when really it’s part of everything right now. Online and offline and in a way, it has always been there – now we users just have the tools to make a difference when expressing our opinion.

By: Kellye Crane

Kellye Crane — Thu, 05 Feb 2009 17:28:18 +0000

Social media is not: a tactic in a campaign. Social media is: an ongoing commitment to involvement in the community, but one that reaps rewards.

I enjoyed the “red light” comparison. Great post!

By: Marc

Marc — Thu, 05 Feb 2009 14:52:48 +0000

Social media, like relationships and like conversations take work, effort and the ability to check ego at the door. Well said Sonny.

By: Ricardo Bueno

Ricardo Bueno — Thu, 05 Feb 2009 11:57:14 +0000

@Sonny: all I have to say is: “Well said!”

By: Kevin Boon

Kevin Boon — Wed, 04 Feb 2009 21:37:58 +0000

Agreed… I’ve seen to many companies start blogs and just let them die. Definitely takes work, a plan and even staffing to make it work effectively.
Kevin

By: ilinap

ilinap — Wed, 04 Feb 2009 21:30:22 +0000

Social media is also not simply having a Facebook page without a plan to drive people to it. Social media is not a technology without a voice, a brand, a personality, a message.
Social media is not separate from “traditional” media and messaging; it is integrated.

By: Jason Peck

Jason Peck — Wed, 04 Feb 2009 15:39:48 +0000

Social media is not:
-a business by itself
-just another promotional tool
-a girl you can impress with shiny things

Social media is:
-customer service on steroids
-the girl you must constantly try your best with

By: Arik Hanson

Arik Hanson — Wed, 04 Feb 2009 15:39:14 +0000

is…an online forum where divergent and often conflicting views and perspectives are shared openly.

is…a community made up of your customers and stakeholders that tells *you* what your brand is.

is…social! Personally and professionally. Organizations should let their personalities shine through (see Zappos, SWA for example). People want to feel more personally connected to and emotionally invested in the organizations they connect with and buy from.

Oh, and love the “I’m doing social media reference” Sonny. Is that like saying I’m “doing 18″ this afternoon? That one always kills me on the golf course.