If you’re not aware about Common Craft’s ‘In Plain English’ show, head over there right now! They’ve created an informational series that simply explains the many mediums of the web through fun and creative videos.

They’ve just released a new video, Social Media in Plain English:

Through the use of a simple story, their newest show explains how Social Media works through communities and the user-generated content each unique network provides. Reiterates that the voice of the people is what makes a community or product special, it’s just a matter of finding your niche; or ice cream shop.