Comments on: Social Media and Black Friday http://www.sonnygill.com/social-media-and-black-friday Shining Light on Social Media Sat, 28 Aug 2010 15:56:01 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Sonny Gill http://www.sonnygill.com/social-media-and-black-friday#comment-5503 Sonny Gill Mon, 27 Jul 2009 01:41:34 +0000 http://www.sonnygill.com/?p=1010#comment-5503 @Kyle - that's another interesting dynamic to companies thinking past a strategy and straight into just 'doing.' What's foolish is that they're abusing not only their advertising channels but the consumers that are being pushed such messages to the brand's Twitter or Facebook page, without a call to action or why they should go there in the first place - let alone not even having a presence on said networks. @Kyle – that’s another interesting dynamic to companies thinking past a strategy and straight into just ‘doing.’ What’s foolish is that they’re abusing not only their advertising channels but the consumers that are being pushed such messages to the brand’s Twitter or Facebook page, without a call to action or why they should go there in the first place – let alone not even having a presence on said networks.

]]> By: Kyle http://www.sonnygill.com/social-media-and-black-friday#comment-5487 Kyle Sun, 26 Jul 2009 03:53:32 +0000 http://www.sonnygill.com/?p=1010#comment-5487 Sonny, thank God someone has brought this up! I was commenting on LAF's post that I recently saw a gum commercial that was trying to tie itself desperately to Facebook. Then, a little later, I noticed an advertisement on top of gas pump that was imitating a text message. What good does any of this do? What may be worse than diving into social media when your business doesn't have to is trying to base your advertising off of social media when your business doesn't actually participate in it! I bet the people behind it are so proud of themselves... but I think it makes them look kind of foolish, personally. What do you think? Sonny, thank God someone has brought this up! I was commenting on LAF’s post that I recently saw a gum commercial that was trying to tie itself desperately to Facebook. Then, a little later, I noticed an advertisement on top of gas pump that was imitating a text message.

What good does any of this do? What may be worse than diving into social media when your business doesn’t have to is trying to base your advertising off of social media when your business doesn’t actually participate in it! I bet the people behind it are so proud of themselves… but I think it makes them look kind of foolish, personally. What do you think?

]]> By: Sonny Gill http://www.sonnygill.com/social-media-and-black-friday#comment-5411 Sonny Gill Thu, 23 Jul 2009 22:06:30 +0000 http://www.sonnygill.com/?p=1010#comment-5411 @Nicole - not even that it isn't for everyone, but more to the point of looking at where your business is, what goals you're looking to accomplish, and determining whether or not social media is something that can be integrated into your current strategies and help achieve those goals. The analogy just helped put things into perspective as to how simple these questions are, but often overlooked. @Nicole – not even that it isn’t for everyone, but more to the point of looking at where your business is, what goals you’re looking to accomplish, and determining whether or not social media is something that can be integrated into your current strategies and help achieve those goals.

The analogy just helped put things into perspective as to how simple these questions are, but often overlooked.

]]> By: Nicole http://www.sonnygill.com/social-media-and-black-friday#comment-5409 Nicole Thu, 23 Jul 2009 19:30:27 +0000 http://www.sonnygill.com/?p=1010#comment-5409 We are learning so much about social media and how to implement it for our clients - great post that puts it into perspective - social media isn't for everyone. We are learning so much about social media and how to implement it for our clients – great post that puts it into perspective – social media isn’t for everyone.

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