I was reading Mack Collier’s post this morning on companies falling for social media’s ‘fear factor’ and a somewhat funny analogy came to mind as I thought about not only companies, but also people’s need to ‘do’ Social Media. This rush of individuals, Internet companies, traditional media, etc. is very much reminiscent of the yearly after-Thanksgiving Black Friday sales.
You know, the one where people are basically trampling over one another just to get some hot new toy or that extremely cheap TV, because you can never have enough televisions – especially at that price.
Well, get a grip. Like these crazy Black Friday sales, Social Media isn’t something that everyone has to run after. Because you see a slew of people gunning for that new piece of technology doesn’t mean you have to do the same. If you feel joining the gold-rush is something that’ll help you and your company, or your already gadget-riddled home, then ask yourself these questions:
- Does Twitter really make sense for my business? (Does my home really need this fancy waffle maker?)
- Do I have the time and resources to make it worthwhile? (Will my wife send me to the couch if I come back with that guitar I always wanted to play?)
- Will Social Media really save my business? (Can this new grille really help me learn how to barbecue?)
- Will rushing into Social Media before other companies give me a competitive advantage? (Will waiting in line at 3am get me 1 of 3 available $200 laptops? | OK – maybe it will, but you’re still crazy!)
Aside from a little comical value, the point here is whether it’s Black Friday or Social Media, take a step back and assess the situation and see if it really makes sense for your home or your business. Do you need binoculars or an ice-cream maker? Is a new blog and a Facebook Fan Page really best suited to connect with your audience?
Do what’s best for your business and your household – regardless if it includes that next shiny new toy or not.