Surround yourself with those who you’ll benefit from.

What’s this mean to me? It means creating an environment that surrounds me with people who are conducive to my focus in life, personally and professionally.

Personally, I’m a very optimistic person that tries to stay away from the negativity in life, so surrounding myself with like minded people creates a positive group of friends around me.

Professionally, it focuses more on what your industry or niche is. Twitter is the perfect example as social media marketers are looking to follow similar focused people. We *typically* want to create a stream of information that we can learn & grow from and vice versa to those who follow us. That is the benefit that comes from Twitter but really any business relationship. It’s what makes industry events so fun; the networking and sharing of ideas (and a few drinks) with industry leaders.

Don’t forget though, this is a two-way street. This needs a mention but most people in any form of a relationship eventually realize if a person is using them solely for their own benefit.

What’s this quote mean to you? I’m sure there are different perspectives so feel free to share!