As much as marketers have to stay afloat on current trends and with what’s going on now, we have to be willing to educate ourselves through what our peers and experts have written in industry related books. Here’s a list I’ve compiled that I’ve read, currently on my bookshelf and those that are on my ‘to-get’ list:

Word of Mouth Marketing: How Smart Companies Get People Talking – Andy Sernovitz

Waiting for Your Cat to Bark? Persuading Customers When They Ignore Marketing – Bryan & Jeffrey Eisenberg

All Marketers Are Liars – Seth Godin

Emotional Branding: The New Paradigm for Connecting Brands to People – Marc Gobé

Wikinomics: How Mass Collaboration Changes Everything – Don Tapscott

Purple Cow – Seth Godin

The New Influencers: A Marketers Guide to the New Social Media – Paul Gillin

Marketing to the Social Web: How Digital Customer Communities Build Your Business - Larry Weber

The New Rules of Marketing & PR – David Meerman Scott