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	<title>Comments on: MarketingProfs DMM &#8211; Community Panel</title>
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	<description>Shining Light on Social Media</description>
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		<title>By: The MarketingProfs Digital Mixer is Over, But the Work is Just Beginning at Experience Matters</title>
		<link>http://www.sonnygill.com/marketingprofs-dmm-community-panel#comment-7607</link>
		<dc:creator>The MarketingProfs Digital Mixer is Over, But the Work is Just Beginning at Experience Matters</dc:creator>
		<pubDate>Wed, 28 Oct 2009 15:44:59 +0000</pubDate>
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		<description>[...] Lists gave way to more analytic posts &#8211; some taking a broad view by session (like @AlexPoulos&#8216; Takeaways) and others meditating over one particular element of the event (like @SonnyGill&#8217;s Online Community post). [...]</description>
		<content:encoded><![CDATA[<p>[...] Lists gave way to more analytic posts &#8211; some taking a broad view by session (like @AlexPoulos&#8216; Takeaways) and others meditating over one particular element of the event (like @SonnyGill&#8217;s Online Community post). [...]</p>
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		<title>By: Sonny Gill</title>
		<link>http://www.sonnygill.com/marketingprofs-dmm-community-panel#comment-7594</link>
		<dc:creator>Sonny Gill</dc:creator>
		<pubDate>Tue, 27 Oct 2009 13:52:41 +0000</pubDate>
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		<description>Thanks so much for the great panel discussion last week, Mildred. You&#039;re right - content is very important in keeping your community engaged. What makes it valuable though is the company realizing their community&#039;s need and bridging that gap with helpful content that brings value to them.

Appreciate the feedback!</description>
		<content:encoded><![CDATA[<p>Thanks so much for the great panel discussion last week, Mildred. You&#8217;re right &#8211; content is very important in keeping your community engaged. What makes it valuable though is the company realizing their community&#8217;s need and bridging that gap with helpful content that brings value to them.</p>
<p>Appreciate the feedback!</p>
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		<title>By: Mildred Center</title>
		<link>http://www.sonnygill.com/marketingprofs-dmm-community-panel#comment-7592</link>
		<dc:creator>Mildred Center</dc:creator>
		<pubDate>Tue, 27 Oct 2009 05:03:36 +0000</pubDate>
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		<description>Sonny,
Thanks so much for the comments on the MarketingProfs&#039; panel Building and Nurturing Your Online Community. One thing that I feel is important to emphasize regarding community content is that it must offer something of value to the community. If a company does a good job at that its community is destined to return the favor--offering your brand value with ongoing engagement and ultimately brand advocacy and loyalty. Speaking of &quot;value&quot; an added value I received from the conference was the motivation to kick-start my business Twitter account. Iyobu can now be followed at @iyobuvoiceover
Thanks,
Mildred Center, 
Principal Iyobu</description>
		<content:encoded><![CDATA[<p>Sonny,<br />
Thanks so much for the comments on the MarketingProfs&#8217; panel Building and Nurturing Your Online Community. One thing that I feel is important to emphasize regarding community content is that it must offer something of value to the community. If a company does a good job at that its community is destined to return the favor&#8211;offering your brand value with ongoing engagement and ultimately brand advocacy and loyalty. Speaking of &#8220;value&#8221; an added value I received from the conference was the motivation to kick-start my business Twitter account. Iyobu can now be followed at @iyobuvoiceover<br />
Thanks,<br />
Mildred Center,<br />
Principal Iyobu</p>
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		<title>By: MarketingProfs Digital Mixer = THE Best Marketing Conference. Ever. &#124; Motherhood, Marketing, and Medical Mayhem</title>
		<link>http://www.sonnygill.com/marketingprofs-dmm-community-panel#comment-7581</link>
		<dc:creator>MarketingProfs Digital Mixer = THE Best Marketing Conference. Ever. &#124; Motherhood, Marketing, and Medical Mayhem</dc:creator>
		<pubDate>Mon, 26 Oct 2009 03:22:05 +0000</pubDate>
		<guid isPermaLink="false">http://www.sonnygill.com/?p=1302#comment-7581</guid>
		<description>[...] and Social Media and posted eTips about #mpdm here. Sonny Gill blogged about the community panel here. Alexandros Poulos provided BtoB insights in his post [...]</description>
		<content:encoded><![CDATA[<p>[...] and Social Media and posted eTips about #mpdm here. Sonny Gill blogged about the community panel here. Alexandros Poulos provided BtoB insights in his post [...]</p>
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