Comments on: MarketingProfs DMM: Affirmation & Testing

By: Sonny Gill

Sonny Gill — Mon, 02 Nov 2009 21:19:16 +0000

Spot on about soft launches, Monica. Sure, it may feel great to have your entire strategy laid out and launched on a specific date & time – but as long-term as that may sound, without the tweaking/testing/fixing, it’s more short-term than anything.

By: Sonny Gill

Sonny Gill — Mon, 02 Nov 2009 21:13:53 +0000

The shadows were just in time for Halloween =)

Thanks again for the interview and making the event so great!

By: Monica O'Brien

Monica O'Brien — Mon, 02 Nov 2009 21:04:53 +0000

I agree with Jay’s thoughts on testing. So many people think that they have to do a “Big Launch” every time they release a product. What about soft launches?

Launch soft, test, fix, build steam – then do the big launch a few months later.

Things are moving too rapidly to get caught up in big launches. Just ship.

By: Six Post-Marketing Profs Digital Marketing Mixer Recaps | An Bui, Spelled An With 1 N

Fri, 30 Oct 2009 18:12:09 +0000

[...] Sonny Gill on Affirmation and Testing: Last year was People and Passion… click to read what Sonny has to say about this year. [...]

By: Jason Baer

Jason Baer — Thu, 29 Oct 2009 20:42:21 +0000

Thanks for the interview. Great show, and fantastic to see you. Positively creepy how the light kept making shadows from my glasses on my face. MWAHHAHAHAHAHAH.

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Tue, 27 Oct 2009 21:18:34 +0000

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