The video is damn right hilarious. I’ve watched it several times and have noticed little cues that poke fun at the corporate ‘process’ when developing new concepts or strategies. As humorous as the video is, the truth is that companies often lose sight of who and what their strategy is for and end up putting all their energy towards the wrong ideas (as seen in the video). The team in this video obviously took a very reactive approach when conceptualizing a stop sign, rather than taking the time to understand who will see the sign and then develop concepts for those drivers, not the company.

Realize who your consumers are, people! Don’t focus on being fancy, demographics (the wrong approach to your demo, rather), ads and any other nonsense this corporate team was worried about; put that power towards the people, first and foremost, and you’ll see a much more effective campaign.