In today’s world, we certainly have a heightened sense of being ‘on’, always creating and always framing for the future; all the while, growing our experiences each and every day. This can be a lot to ask for and personally, I understand it’s a challenge and is something that I have to constantly work at. (more…)
Surround yourself with those who you’ll benefit from.
What’s this mean to me? It means creating an environment that surrounds me with people who are conducive to my focus in life, personally and professionally.
Personally, I’m a very optimistic person that tries to stay away from the negativity in life, so surrounding myself with like minded people creates a positive group of friends around me.
Professionally, it focuses more on what your industry or niche is. Twitter is the perfect example as social media marketers are looking to follow similar focused people. We *typically* want to create a stream of information that we can learn & grow from and vice versa to those who follow us. That is the benefit that comes from Twitter but really any business relationship. It’s what makes industry events so fun; the networking and sharing of ideas (and a few drinks) with industry leaders.
Don’t forget though, this is a two-way street. This needs a mention but most people in any form of a relationship eventually realize if a person is using them solely for their own benefit.
What’s this quote mean to you? I’m sure there are different perspectives so feel free to share!
Last night, I was lucky enough to attend The Kanye West Glow In The Dark Tour. The show, which also featured the great sounds of Lupe Fiasco, N.E.R.D. and Rihanna, was simply spectacular. Keep in mind, we were at the Virginia Beach Amphitheater, so only part of the area/set is covered from the elements. The elements, last night, were in full effect as we had 30mph winds and sporadic thunderstorms. Nonetheless, the artists did their thing as the skies eventually came to calm later in the night.
So, you’re asking yourself, what do concerts have to do with the digital age? Well, it’s a semi-rant dealing with the fact that this venue (along with most, I’m sure) do not allow you to bring in digital cameras. I’ve felt strongly against this the past couple of concerts I’ve been to and as I’ve become fully engulfed in the digital marketing world. As technologies continue to evolve (multi-megapixel camera phones, iphone, etc), these venues/artists who don’t want to us to share our memories with our online communities will have a harder and harder time stopping it.
Now I know this may sound kind of petty (no it didn’t ruin my time at the concert) but it just goes to show you the resistance some people have to the evolving world of digital media. It deals with more than just our industry, it affects all industries. It’s their understanding of the digital age and knowing how the evolution affects their respective industry. Take advantage of the opportunities. Realize the benefits. How much more revenue would a venue take in if they were to sell cameras next to a beer or pizza stand? Either we continue to force the issue and find the means to digitally experience these concerts or accept it and take advantage of the change. The choice is theirs.
As much as marketers have to stay afloat on current trends and with what’s going on now, we have to be willing to educate ourselves through what our peers and experts have written in industry related books. Here’s a list I’ve compiled that I’ve read, currently on my bookshelf and those that are on my ‘to-get’ list:
Hey all, I’m Sonny Gill and the voice behind this site. I started SonnyGill.com mainly to keep record of my experiences in Online Marketing and enhance my knowledge through continued research and analysis. Throughout this journey, I plan to further sharpen my abilities as a marketer and offer coverage on trends, happenings and my own personal ideas on the world of digital marketing.
Thanks for coming by and I hope you all enjoy the ride. Cheers!
