Human Barriers22Feb11

We encounter roadblocks throughout our careers, some more challenging than others and each with a unique course to get us through. With the continually evolving social space lies an equally evolving wall that we have to be able and willing to tackle.

Companies are evolving past the stage of ‘shiny toys’ and are taking their strategy a step further and stretching it across departmental functions outside of marketing and aligning it with their overall business goals – an approach that becomes ingrained and an extension of the organization vs. one siloed focus. (more…)