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	<title>Comments on: Are You Shortcutting Your Community?</title>
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	<link>http://www.sonnygill.com/are-you-shortcutting-your-community</link>
	<description>Shining Light on Social Media</description>
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		<title>By: Social Media from a Diner? &#124; CoffeeWithLarry</title>
		<link>http://www.sonnygill.com/are-you-shortcutting-your-community#comment-7696</link>
		<dc:creator>Social Media from a Diner? &#124; CoffeeWithLarry</dc:creator>
		<pubDate>Thu, 29 Oct 2009 18:51:05 +0000</pubDate>
		<guid isPermaLink="false">http://www.sonnygill.com/?p=925#comment-7696</guid>
		<description>[...] think the example below strips away all of the human, personal, tangible elements that make online relationships so powerful. Instead [...]</description>
		<content:encoded><![CDATA[<p>[...] think the example below strips away all of the human, personal, tangible elements that make online relationships so powerful. Instead [...]</p>
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		<title>By: Social Networking Software Solutions And Advertising</title>
		<link>http://www.sonnygill.com/are-you-shortcutting-your-community#comment-5656</link>
		<dc:creator>Social Networking Software Solutions And Advertising</dc:creator>
		<pubDate>Sat, 01 Aug 2009 04:13:22 +0000</pubDate>
		<guid isPermaLink="false">http://www.sonnygill.com/?p=925#comment-5656</guid>
		<description>[...] and growing a quick group of users the only objective? Online marketing pro Sonny Gill in a recent blog post said: &#8220;Those people who are looking to help further the industry, build strong communities, [...]</description>
		<content:encoded><![CDATA[<p>[...] and growing a quick group of users the only objective? Online marketing pro Sonny Gill in a recent blog post said: &#8220;Those people who are looking to help further the industry, build strong communities, [...]</p>
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		<title>By: Charity Hisle</title>
		<link>http://www.sonnygill.com/are-you-shortcutting-your-community#comment-5518</link>
		<dc:creator>Charity Hisle</dc:creator>
		<pubDate>Mon, 27 Jul 2009 19:20:37 +0000</pubDate>
		<guid isPermaLink="false">http://www.sonnygill.com/?p=925#comment-5518</guid>
		<description>Twitter has become so diluted, I&#039;ve been forced to protect my updates (hopefully temporarily). I get follower after follower that are &quot;link whores&quot; as you so vividly describe above. I&#039;m at the point of only allowing new followers that show some content other than RT and news feeds. I&#039;m on Twitter  and LinkedIn for networking, not link-working. So, more often than not I hit &#039;Decline&#039;.

All of these new trends to gather followers just validate why I protect my updates:
-Tweeting long lists of people to follow when there is no connection to begin with, only doing so to gain a RT or a follow.
-Auto-tweeting and auto-RT&#039;ing posts just to keep the twitter profile appearance legit.
-Creating a real Twitter account only to send DM&#039;s about purchasing software for more followers.

I had to change my name in my profile because of all the &#039;Charity&#039; Twitter accounts were following me. I couldn&#039;t keep up with or sort the notifications! For those people that are still using auto-follow and auto-DM&#039;s (even thank you&#039;s), please stop. 

Wow! I totally vented on your Blog Sonny! Maybe my experiences will help others. This was a great post! Thanks for sharing.</description>
		<content:encoded><![CDATA[<p>Twitter has become so diluted, I&#8217;ve been forced to protect my updates (hopefully temporarily). I get follower after follower that are &#8220;link whores&#8221; as you so vividly describe above. I&#8217;m at the point of only allowing new followers that show some content other than RT and news feeds. I&#8217;m on Twitter  and LinkedIn for networking, not link-working. So, more often than not I hit &#8216;Decline&#8217;.</p>
<p>All of these new trends to gather followers just validate why I protect my updates:<br />
-Tweeting long lists of people to follow when there is no connection to begin with, only doing so to gain a RT or a follow.<br />
-Auto-tweeting and auto-RT&#8217;ing posts just to keep the twitter profile appearance legit.<br />
-Creating a real Twitter account only to send DM&#8217;s about purchasing software for more followers.</p>
<p>I had to change my name in my profile because of all the &#8216;Charity&#8217; Twitter accounts were following me. I couldn&#8217;t keep up with or sort the notifications! For those people that are still using auto-follow and auto-DM&#8217;s (even thank you&#8217;s), please stop. </p>
<p>Wow! I totally vented on your Blog Sonny! Maybe my experiences will help others. This was a great post! Thanks for sharing.</p>
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		<title>By: Sonny Gill</title>
		<link>http://www.sonnygill.com/are-you-shortcutting-your-community#comment-4728</link>
		<dc:creator>Sonny Gill</dc:creator>
		<pubDate>Thu, 02 Jul 2009 17:15:04 +0000</pubDate>
		<guid isPermaLink="false">http://www.sonnygill.com/?p=925#comment-4728</guid>
		<description>Appreciate everybody&#039;s thoughts on this. Glad there are smart people leading the way for community management!

@Kasey - There is definitely a fine line with the goals between getting a lot of followers and awareness to your non-profit&#039;s mission, but to me, your head is in the right place. And though you may be less selective, you&#039;re conscious of the people you&#039;re trying to connect with and hopefully capturing their attention to your non-profit&#039;s cause.</description>
		<content:encoded><![CDATA[<p>Appreciate everybody&#8217;s thoughts on this. Glad there are smart people leading the way for community management!</p>
<p>@Kasey &#8211; There is definitely a fine line with the goals between getting a lot of followers and awareness to your non-profit&#8217;s mission, but to me, your head is in the right place. And though you may be less selective, you&#8217;re conscious of the people you&#8217;re trying to connect with and hopefully capturing their attention to your non-profit&#8217;s cause.</p>
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		<title>By: Kasey Skala</title>
		<link>http://www.sonnygill.com/are-you-shortcutting-your-community#comment-4724</link>
		<dc:creator>Kasey Skala</dc:creator>
		<pubDate>Thu, 02 Jul 2009 15:26:57 +0000</pubDate>
		<guid isPermaLink="false">http://www.sonnygill.com/?p=925#comment-4724</guid>
		<description>Sonny, I find myself in an unique situation regarding this issue. 95% of my view is with you - numbers don&#039;t mean squat. In fact, on a personal and professional leve, I&#039;ve begun to trim my followers and focus more on strategically adding those who will add value. No longer am I following the Seth Godin&#039;s of the world simply because they &quot;thought leaders.&quot; Cetain thought leaders add value for me, like Dan Schawbel who&#039;s a #&#039;s guy, but I follow him because he does bring something great to the table. So I&#039;m with you on this level.

However, I consult for a small non-profit. We raise less than 150K a year right now, so we&#039;re simply trying to get our name and message out. Since we&#039;re focused on intial awareness, I&#039;m more of a numbers guy with this organization. We&#039;re fighting United Way and the bigger non-profits, so until we have a signicant following, we&#039;re limited on what we can do. Am I going around adding everyone and anyone? No, but I less selective with those I connect with. Again, not spamming simple to have 1000 followers, but more open to non-traditional connections.</description>
		<content:encoded><![CDATA[<p>Sonny, I find myself in an unique situation regarding this issue. 95% of my view is with you &#8211; numbers don&#8217;t mean squat. In fact, on a personal and professional leve, I&#8217;ve begun to trim my followers and focus more on strategically adding those who will add value. No longer am I following the Seth Godin&#8217;s of the world simply because they &#8220;thought leaders.&#8221; Cetain thought leaders add value for me, like Dan Schawbel who&#8217;s a #&#8217;s guy, but I follow him because he does bring something great to the table. So I&#8217;m with you on this level.</p>
<p>However, I consult for a small non-profit. We raise less than 150K a year right now, so we&#8217;re simply trying to get our name and message out. Since we&#8217;re focused on intial awareness, I&#8217;m more of a numbers guy with this organization. We&#8217;re fighting United Way and the bigger non-profits, so until we have a signicant following, we&#8217;re limited on what we can do. Am I going around adding everyone and anyone? No, but I less selective with those I connect with. Again, not spamming simple to have 1000 followers, but more open to non-traditional connections.</p>
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		<title>By: Paul Chaney</title>
		<link>http://www.sonnygill.com/are-you-shortcutting-your-community#comment-4691</link>
		<dc:creator>Paul Chaney</dc:creator>
		<pubDate>Wed, 01 Jul 2009 22:28:40 +0000</pubDate>
		<guid isPermaLink="false">http://www.sonnygill.com/?p=925#comment-4691</guid>
		<description>Social media is not about how many eyeballs read your stuff, but who those eyeballs belong to. And, it is about helping people reach their goals as Seth said. It&#039;s most certainly NOT a numbers game and all the old school marketers who haven&#039;t a clue about the mindset of social media better get a grip. 

Of course, what disturbs and concerns me most is that the way they&#039;re doing it and the values they&#039;re bringing to it will become the norm. I shudder to think in those terms, but we&#039;ve seen social media become less that it could/should be in other ways, pay-per-post for instance.</description>
		<content:encoded><![CDATA[<p>Social media is not about how many eyeballs read your stuff, but who those eyeballs belong to. And, it is about helping people reach their goals as Seth said. It&#8217;s most certainly NOT a numbers game and all the old school marketers who haven&#8217;t a clue about the mindset of social media better get a grip. </p>
<p>Of course, what disturbs and concerns me most is that the way they&#8217;re doing it and the values they&#8217;re bringing to it will become the norm. I shudder to think in those terms, but we&#8217;ve seen social media become less that it could/should be in other ways, pay-per-post for instance.</p>
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		<title>By: Teresa Basich</title>
		<link>http://www.sonnygill.com/are-you-shortcutting-your-community#comment-4686</link>
		<dc:creator>Teresa Basich</dc:creator>
		<pubDate>Wed, 01 Jul 2009 19:04:10 +0000</pubDate>
		<guid isPermaLink="false">http://www.sonnygill.com/?p=925#comment-4686</guid>
		<description>I think the most unfortunate part of social media right now is that the majority of those using the tools really don&#039;t understand what the medium is about -- community. It&#039;s amazing to me that we&#039;re still having this discussion, but it&#039;s so relevant because that wall of misunderstanding is still there.

Somehow we have to get people to understand that altruism (relatively speaking, of course) is more beneficial than greed, and that it&#039;s got that added benefit of feeling good, too. Maybe altruism is too idealistic; maybe we can start with getting folks out there to understand the concept of mutualistic symbiosis (I totally went for the science angle there, lol).

Good post, sir!</description>
		<content:encoded><![CDATA[<p>I think the most unfortunate part of social media right now is that the majority of those using the tools really don&#8217;t understand what the medium is about &#8212; community. It&#8217;s amazing to me that we&#8217;re still having this discussion, but it&#8217;s so relevant because that wall of misunderstanding is still there.</p>
<p>Somehow we have to get people to understand that altruism (relatively speaking, of course) is more beneficial than greed, and that it&#8217;s got that added benefit of feeling good, too. Maybe altruism is too idealistic; maybe we can start with getting folks out there to understand the concept of mutualistic symbiosis (I totally went for the science angle there, lol).</p>
<p>Good post, sir!</p>
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		<title>By: Angela Connor</title>
		<link>http://www.sonnygill.com/are-you-shortcutting-your-community#comment-4681</link>
		<dc:creator>Angela Connor</dc:creator>
		<pubDate>Wed, 01 Jul 2009 17:57:33 +0000</pubDate>
		<guid isPermaLink="false">http://www.sonnygill.com/?p=925#comment-4681</guid>
		<description>Way to be thought provoking on hump day, Sonny. There is clearly a large number of people who are in it for marketing and me, me, me. It&#039;s like the people who talk about building relationships but really don&#039;t mean it. The payoff from authentic relationships is not immediate, but it can be really huge once it happens.None of us can predict what we will need from others in the future, or what we will be able to provide others in the future, or even tomorrow for that matter. Build your community around the future, not the present. Good post and comments.</description>
		<content:encoded><![CDATA[<p>Way to be thought provoking on hump day, Sonny. There is clearly a large number of people who are in it for marketing and me, me, me. It&#8217;s like the people who talk about building relationships but really don&#8217;t mean it. The payoff from authentic relationships is not immediate, but it can be really huge once it happens.None of us can predict what we will need from others in the future, or what we will be able to provide others in the future, or even tomorrow for that matter. Build your community around the future, not the present. Good post and comments.</p>
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		<title>By: Sonny Gill</title>
		<link>http://www.sonnygill.com/are-you-shortcutting-your-community#comment-4656</link>
		<dc:creator>Sonny Gill</dc:creator>
		<pubDate>Wed, 01 Jul 2009 00:45:49 +0000</pubDate>
		<guid isPermaLink="false">http://www.sonnygill.com/?p=925#comment-4656</guid>
		<description>@Martin - Freaky coincidence! I swear I didn&#039;t take your picture ;)

@Andrew - It&#039;s great to hear that you&#039;re finding the information not only useful but applicable to a real-life strategy. Let me know how your Fan Page is doing in a few months. I&#039;m sure it will be great!</description>
		<content:encoded><![CDATA[<p>@Martin &#8211; Freaky coincidence! I swear I didn&#8217;t take your picture <img src='http://www.sonnygill.com/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /> </p>
<p>@Andrew &#8211; It&#8217;s great to hear that you&#8217;re finding the information not only useful but applicable to a real-life strategy. Let me know how your Fan Page is doing in a few months. I&#8217;m sure it will be great!</p>
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		<title>By: Andrew VanConas</title>
		<link>http://www.sonnygill.com/are-you-shortcutting-your-community#comment-4650</link>
		<dc:creator>Andrew VanConas</dc:creator>
		<pubDate>Tue, 30 Jun 2009 21:08:38 +0000</pubDate>
		<guid isPermaLink="false">http://www.sonnygill.com/?p=925#comment-4650</guid>
		<description>I absolutely love this post; I was sucked in by the Facebook Fan Page URLs. I set up a fan page for my wife’s firm. I spent some serious time in deciding what apps to use, if the wall should be open and so on. I then published the page and waited for the fans to roll in; more like a trickle, I did very little to announce the page because I was starting to have some ideas about community and how it is not about numbers. I am so glad you posted Seth’s video and your comments, thank you. I will pass the fan page to only people I feel will contribute and utilize the page, in other words use Social Media correctly

Andrew</description>
		<content:encoded><![CDATA[<p>I absolutely love this post; I was sucked in by the Facebook Fan Page URLs. I set up a fan page for my wife’s firm. I spent some serious time in deciding what apps to use, if the wall should be open and so on. I then published the page and waited for the fans to roll in; more like a trickle, I did very little to announce the page because I was starting to have some ideas about community and how it is not about numbers. I am so glad you posted Seth’s video and your comments, thank you. I will pass the fan page to only people I feel will contribute and utilize the page, in other words use Social Media correctly</p>
<p>Andrew</p>
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